BRANDING

You know what your brand is, but does anyone else? In its simplest terms, a brand is “a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers” (American Marketing Association), but it's so much more than that. A brand is the idea or image people have in mind when thinking about the specific products, services and activities of a company, both in a practical terms (“this coat will keep me warm”) and in emotional ones (“this coat will make me feel good.”) The One Narrative team can help you to identify the key messages your brand should be giving, and make sure the messages are heard by the right people.