CRISIS COMMS

Things don't always go to plan, it's just a fact of life. When they don't our experts can be on hand to minimise the reputational damage. Crisis management should not merely be reactionary - it should also consist of preventative measures and preparation in anticipation of potential crises. Effective crisis management has the potential to greatly reduce the amount of damage an organisation suffers as a result of the crisis, and with good planning may even prevent an incident from ever developing into a crisis at all.